At Prarudhii, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website or make a purchase.

Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, including:

• Browser type
• IP address
• Time zone
• Cookies installed on your device
• Pages and products viewed
• Referring websites or search terms
• Information about how you interact with our website

We refer to this information as Device Information.

We collect Device Information using:

• Cookies – Small data files stored on your device that often include an anonymous unique identifier.
• Log Files – Track website activity and collect information such as IP address, browser type, ISP, referring/exit pages, and timestamps.
• Web Beacons, Tags & Pixels – Electronic technologies that help us understand how visitors browse our website.

When you place an order or attempt to make a purchase, we also collect:

• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Payment information required to process your order

Please note: We do not store your credit card or complete payment details on our servers. All payment transactions are securely processed through trusted payment gateways.

Together, Device Information and Order Information are referred to as Personal Information.

How We Use Your Personal Information

By using our website or purchasing from us, you consent to the use of your information as described in this Privacy Policy.

We use your Personal Information to:

• Process and fulfill your orders
• Process secure payments
• Arrange shipping and delivery
• Send order confirmations and invoices
• Communicate with you via Email, SMS, WhatsApp, RCS, or phone
• Respond to customer service requests
• Detect and prevent fraud
• Improve our website, products, and services
• Personalize your shopping experience
• Send promotional offers and marketing communications (you may opt out at any time)

We also use Device Information to:

• Monitor website performance
• Improve user experience
• Analyze customer behavior
• Measure the effectiveness of marketing campaigns
• Prevent fraudulent activity

Sharing Your Personal Information

We share your Personal Information only with trusted third-party service providers who help us operate our business.

These may include:

• Shopify – To power our online store.
• Shipping Partners – Such as Delhivery and other logistics providers for order fulfillment.
• Payment Gateways – To securely process payments.
• Google Analytics – To understand how customers use our website and improve user experience.

We may also disclose your information if required by law or to protect our legal rights.

Cookies

Our website uses cookies to improve your browsing experience, remember your preferences, analyze website traffic, and personalize content.

You can disable cookies through your browser settings. However, some features of the website may not function properly if cookies are disabled.

Marketing & Behavioural Advertising

We may use your Personal Information to provide personalized advertisements and marketing communications that may interest you.

You may opt out of personalized advertising through your advertising platform settings or by using the relevant opt-out tools provided by Google, Facebook, Microsoft, and other advertising networks.

Do Not Track

Our website does not currently respond differently to "Do Not Track" signals sent by web browsers.

Your Rights

Depending on your location and applicable laws, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Update your personal information
• Request deletion of your data
• Withdraw consent where applicable

To exercise these rights, please contact us using the details provided below.

Data Retention

We retain your order information only for as long as necessary to:

• Fulfill your orders
• Meet legal and tax obligations
• Resolve disputes
• Enforce our agreements

If you would like your personal information removed, please contact us.

Data Security

We take appropriate technical and organizational measures to protect your personal information against unauthorized access, misuse, alteration, or disclosure. While no method of online transmission is completely secure, we continuously work to safeguard your information using industry-standard security practices.

Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external websites. We encourage you to review their respective privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, operational requirements, legal obligations, or regulatory updates. Any changes will be posted on this page with the revised Last Updated date.